© Darrell Arnold Ph.D.– (Reprinted with Permission)

I first heard about the “backfire effect” in a work by Michael Shermer, Why People Believe Weird Things: Pseudoscience, Superstition, and Other Confusions of Our Time. (Richard Thaler and Cass Sunstein (the authors of the New York Times bestseller, Nudge: Improving Decisions About Health, Wealth, and Happiness) have also referred to it in various contexts.) Continue reading The Backfire Effect →